Here's why giving back to cancer charities is important to us.
Alix and I met in 2007, when we started working together. I was technically her boss, but it never really worked that way. We clicked immediately, and she quickly became my biggest work ally and one of my closest friends.
When I came up with the idea for life armour last year, Alix put so much energy in to making it a reality. While we were busy working on designs, product names and business plans, Alix was also busy fighting secondary triple negative breast cancer for the second time. Not that you would have guessed from her chirpy attitude and steely determination to beat it.
Alix told me that working on life armour and planning for the future made her "feel like the old Alix", and allowed her to escape the all consuming world of cancer.
Devastatingly, Alix passed away in October 2019, a month after life armour launched. She was the most remarkable woman full of strength, positivity and humour in the face of immense adversity.
Alix was a huge part of my life and life armour and she is still the first person I want to call when I have a high or low. I want to do everything I can to make life armour a company Alix would be proud of, so that's why we plan to donate to charities that were important to her. It's the least we can do.