As I started on the journey to create the life armour brand, not only was I focussed on finding high quality ingredients and working with the most reputable suppliers. Our packaging materials, their sustainability and minimising our environmental footprint were all equally important.
We have carefully considered every detail of our packaging to minimise our environmental impact.
We could have opted for amber glass jars, after all they are the industry standard and would protect the capsule inside. But we discovered that our high performing formulations could be equally protected using cardboard cartons that are 100% recyclable and use less energy than recycling glass.
It will come as no surprise that cardboard is lighter than glass jars, which in turn helps to reduce the carbon footprint during transportation.
The metal lids we use to protect our capsules and help prevent any moisture coming in to the top or bottom of the cartons are also 100% recyclable.
I have to admit, it wasn’t easy finding our carton supplier, but once we did, it felt like a huge achievement! However, we quickly realised more could be done.
This is where our 100% recyclable pouches come in. For customers who subscribe, in their first month they will receive a beautiful carton. Subsequent months their capsules will be delivered in 100% recyclable pouches, simply refill the cartons and leave on display as a daily reminder to take your capsules.
Our pouches are also handy travel companions as they hold up to 1 months supply of capsules.
As the life armour capsule pouches are lightweight, this further helps to reduce the carbon footprint during shipping.
We continue to work with our supplier on the latest technologies available to constantly improve. It’s critical our high performing capsules are protected in the correct type of packaging.
We firmly believe less is more. And that’s why our tinctures come as seen, there are no external boxes as there is no need for them. Yes, that means we can’t tell you as much about the product on the packaging, but we are pretty convinced you will read up on-line or speak to someone in store to find out more as needed.
Our 30ml glass bottles are 100% recyclable and contain recycled materials. The only plastic we have in our entire range is on the neck of the of the bottle. Whilst we continue to look for solutions to this, currently it is the only pipette we could find with tamper evidence to protect the integrity of the formulation inside.
We only use cardboard shipping boxes which are made from recycled material and are fully recyclable. Inside the boxes, our filler and wrap are also made from recycled materials and can be recycled. Even the cellotape we use to seal your parcel is made from recycled materials.
As we grow we will aim to continually improve our packaging and shipment boxes. After all, we ALL need to make changes to protect our planet.
Please do let us know if you have any ideas or suggestions on our packaging. As the founder it is a real passion of mine as you can tell!